This is a freelance project that I was given in August of 2024 for a company called Amplified AI Web. Amplified AI Web is a tech company that's main focus is to help businesses understand and integrate AI features into their daily operations. I was approached to do this project very shortly after the company was founded, and was given a lot of creative freedom when coming up with concepts. So, I decided to start by making eight designs that all depicted the letters AI so the viewer could make an instant connection to the purpose of the company. Luckily, one of my initial eight designs was chosen, and I had very little revision needed to achieve the final product. Within this design, the letters AI are satisfyingly spelled out within both the blue and gray, and the upward facing arrow leans in to the "Amplified" part of their company name.
