This series of projects is a part of the Identity Design course I took during my Senior year of college. At the beginning of this class, we were asked to create a brand completely from scratch, which would then be used as the base for every project throughout the semester. With this freedom, I decided to create an NFL team called the Columbus Coyotes. Not only did I choose a brand that I would be interested and passionate about throughout all the projects, but also a brand that opened up a lot of design opportunities. Overall, I feel like I was able to achieve an extremely accurate depiction of an NFL logo with the Coyote design, and chose colors that translated well throughout all the different types of designs that I made. I wanted this brand to stand out, but also to feel as if it has a well developed fanbase with a strong sports culture behind it.
